It s On Us: Raising Awareness to Prevent Sexual Assault with Snapchat

(White House) On Monday, the It s On Us campaign kicked off its first-ever National Week of Action, an effort to mobilize students to take action to prevent sexual assault. This week, colleges and universities will host more than 130 events and over 40 schools have created their own It s On Us PSAs, including GW, MIT, Northwestern and UCLA.
To kick off the week, Snapchat and It’s On Us teamed up to help spread the word on college campuses around the country. Snapchat users on more than 40 campuses saw a special PSA from It s On Us, which has been viewed more than 250,000 times in the app to date. Those students also have access to new geofilters, enabling them to share It’s On Us snaps with their friends.
Take a look at what students are sharing, and add It’s On Us on Snapchat for updates from the campaign to put an end to sexual assault. You can also follow It s On Us on Twitter, Tumblr and Facebook.

A video posted by Generation Progress (@genprogress) on

Nov 11, 2014 at 12:58pm PST

read moreSource: www.whitehouse.gov